Every year various trends in fashion and technology replace the old ones, similarly, web designers are continuously developing to find designs that make the user experience more seamless and enriching.
Let’s discover some outdated trends and practices that don’t work well anymore and what you can do about them.
1. Cliche Stock Images
The cheesy and all-smiley photos work for some industries but mostly they seem forced. You can choose to have them in different sections but filling your website’s homepage or service pages with them in a quest to make it more graphic doesn’t help.
There is nothing bad about using fancy stock images as many clients don’t have the kind of budget to get a personalized photoshoot done. However, they shouldn’t be so obvious and at least be handpicked (not from the overused free image sites).
2. Sliders with needless call-to-action
As per various surveys, sliders sliding with meaningless call-to-action buttons distract them from the real task they are there for. Apart from many times slowing down the loading speed of the website, they also slow down users in trying to navigate and reach other parts of the website. While initially built by designers to utilize space and display multiple promotional offers, now they are widely being used to display flashy images that simply take away from the purpose of the website.
Videos and audio are found and put to great use by various websites, however, their play and pause operations should be in the control of the user. The auto-play videos especially with audio add a lot of noise to an already off stance that comes from being taken aback by so much media being thrown at you. Many advertisements and campaigns begin immediately as you roll onto the website and gives the user little to no control over when they finish or start. Needless to say, that needs to stop.
It’s so obvious that Flash is almost as outdated as the gramophone (joke) but this makes it to the list because many web pages are still using them. Even after Adobe and various browsers have announced officially that they will be cutting support for Flash, various websites continue to use it. The player was removed for not one good reason but many including security and usability concerns. However, if you still want to use it, know that your users or website audience will only see a displayed image over the flash section saying Adobe Flash Player is blocked or not supported.
5. Huge Images
By saying huge or large images, we mean images that take up large parts of your homepage. It can be a single image or a series of images with an action button. They might be seemingly very cool from the design perspective but users feel differently about them. Although now even clients ask for the section of images to be kept smaller, it also came as feedback from many users that these images tend to push the content further down, taking away from the real purpose and utility of the webpage. Hence, keep the call to action straight in front and easily visible with normally sized pictures.
6. Annoying Pop-Ups
We have all been there, dodging multiple pop-up menus or buttons that appear out of nowhere as you visit a website. The problem is not just them being too early or too many at once, it’s the very nature of the pop-up that doesn’t give the user any choice but to read or look at the pop-up. To add to that, they sometimes lead to their Facebook messenger or chatbot that bombards you with messages or asks you to comply and make a choice to a promotional offer that was already there on the website, sigh!
7. Same Tab Links
Various websites add links for promotional, navigational and other purposes which do work well but the issue is when these links open in the same tab taking your user away from your page and replacing it with another. This is not only distracting but actually needs to a drop in the conversion rates. Keep this in mind the next time you add a link to your site.
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